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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction. This comes down to leadership training for store managers and not undervaluing those frontline staff, which is often a problem in the retail sector.

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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

Understand the journey: Today’s customer journey is hardly straightforward. Your customers are interacting with your brand across a wide range of digital and physical channels. What are data gaps and how do they affect my ability to market effectively with first-party data?

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What is First-Party Data and Why Focus on it in 2024

Smile.io

What is first-party data? First-party data is information collected directly from your customers or website visitors. This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Knowing about your customers and the channels they come from is key for retargeting.

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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

Seamlessly connecting your front-end and OMS in real-time, our flexible, cost-effective APIs allow you to enter data once and enjoy a real-time, unified view of product information, inventory, orders, customer data, promotions, appeasements and more—all accessible via any connected device. Here’s how it works.

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How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

Dynamic Action

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Lesson #1: Form a complete view of the customer experience. Lesson #5: Forget average, focus on weird.

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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

Amazon: The Amazon DSP empowers brands to programmatically purchase display, video, and audio ads both on and off Amazon using Amazon shopper data. Amazon DSP provides both self-service and managed-service options. Is your brand effectively leveraging one of the most lucrative advertising channels available? on a scale of 1-5.

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The Future of Ecommerce? Stores will Actually Play a Major Role

Retail TouchPoints

“Retail has survived since biblical times roughly in the form of a physical space with product available to sell and the exchange of funds for that product,” said Jonathan Sharp, Managing Director at the Alvarez & Marsal Consumer and Retail Group. Omnichannel Offerings for Channel-Agnostic Consumers.

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