Retail TouchPoints

FEBRUARY 9, 2023

Instead, the company is drawing on the expertise of representatives from almost every part of the business — store operations, customer service, category management, digital and IT and the product team — and diving into the “mind state” of their customers. “It’s

Customer Data 179

Customer Data Customer Omnichannel Electronics 179

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. These AI applications range from optimizing pricing and inventory management to fraud prevention.

B2B 222

B2B eCommerce BigCommerce Omnichannel 222

Retail TouchPoints

MARCH 8, 2021

This comes down to leadership training for store managers and not undervaluing those frontline staff, which is often a problem in the retail sector. Brands are going to have to rethink how they value those roles, and not only offer relevant training but leaders and values that get people excited to come to work and deliver excellent service.

Customer Data 259

Customer Data Customer White Paper Technology 259

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Algopix

JULY 13, 2023

In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. What Is a Customer Relationship Management System? This includes storing customer profiles, contact information, purchase history, and communication logs.

Payment Services 78

Payment Services eCommerce Management Customer 78

Ecommerce Platforms

FEBRUARY 9, 2023

We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go. As a result, we’d like to walk through ways to properly sell across channels with Shopify POS Go.

POS 104

POS Shopify Merchant Services Channel 104

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 252

Retail Customer Data Channel Arts 252

Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. There’s the AI-powered Customer Data Platform provider Pairzon , AI imaging provider Claid.ai ; and AI-powered inventory optimization from syrup.

Presentation 236

Presentation Customer Data Channel Operations 236

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others.

Channel 74

Channel Management B2C Reference 74

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. Earlier this year, Elastic Path announced its BETA release of Account Management for Elastic Path Commerce Cloud. Market Trends in B2B eCommerce. Time = Money.

B2B 141

B2B Management eCommerce B2C 141

retailnext

SEPTEMBER 24, 2019

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. With point of sale data collection, you can: Sort customers by brand preference, spend level, purchase category, etc.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Pivotree Blog

OCTOBER 17, 2022

But certain elements must happen behind the scenes — like product content optimized for each channel and inventory visibility to ensure you don’t promote a product that’s actually out of stock. 5: Make Social Channels a Priority. Marketplaces are also a favorite channel for product search. .

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

Multi-channel 218

Multi-channel POS Customer Data Mobile 218

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Ensuring private customer data is kept private is not just a best practice — in some places, it is the law.

Retail 286

Retail Customer Experience Customer Retention Technology 286

Groove

JUNE 27, 2022

eCommerce merchants rely on organic search, paid advertisements, and user-generated content (among other channels) to drive new traffic to their eCommerce stores. Retailers need a way to automatically contact prospects and customers regarding promotions, new products, and order updates. Let's Recap: What is Klaviyo?

Multichannel 195

Multichannel Customer Data Shipping Costs Channel 195

Retail TouchPoints

MAY 8, 2024

RTP: A lot of consumers are venturing to brand sites via paid channels now. Although paid social in particular is one of the top five acquisition channels for marketers, it’s not the strongest when it comes to conversion. RTP: What about owned channels? of visits versus 17% in last year’s results. Why the shift?

Merchant Services 202

Merchant Services eCommerce Channel Mobile 202

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. It’s also a giant undertaking. These need to be unified.

Multi-channel 217

Multi-channel Retail Customer Experience Customer Data 217

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

Multi-channel 282

Multi-channel Games Retail Social Media 282

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 217

Small Business Retail Marketing Retail Social Media 217

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

NOVEMBER 11, 2021

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support, commerce, sales, loyalty, product and other CX channels.

Omnichannel 147

Omnichannel Customer Retail Customer Data 147

Optimizely

FEBRUARY 26, 2021

There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer. Lean Marketing Team. High Growth Goals.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Algopix

DECEMBER 2, 2020

Artificial intelligence thankfully goes beyond eCommerce catalog management and helps businesses provide a seamless experience across the board, whether it’s online or in-store. Retailers must aim to make switching among these sales channels easy. The End Goals of AI-Based Product Catalog Management. Targeted Advertisements.

Customer Experience 78

Customer Experience Improvements Management Customer 78

Retail TouchPoints

JANUARY 11, 2023

Not to mention that Shopify has many other technology partners that can help brands of all sizes connect their channels and therefore, all of their customer data — improving the entire lifecycle for the customer. This is especially helpful to mitigate excess inventory and stockpiles of items customers aren’t purchasing.

Social Media 264

Social Media Multi-channel Customer Loyalty Shopify 264

Retail TouchPoints

MARCH 3, 2023

There are four main tactical challenges that retailers seem to be facing in getting personalization off the ground: Data management, data analytics, alignment of retail organizations across functions and tools and technology enablement. Customers’ data trails can help retailers access preferences, past orders and history.

Consumer 227

Consumer Customer Loyalty Customer Experience Recommendation 227

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Add-On Slack Apps for Project Management. You can do all this in your existing Slack app.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Pivotree Blog

SEPTEMBER 28, 2023

Hosted by Stibo Systems , experts in Master Data Management, the webinar will include MDM experts, including: Simon Tuson, Product Manager, Innovation in MDM, Stibo Systems and Richard Mackay , Solution Architect, Pivotree. About Stibo Stibo Systems is the global leader in multi domain Master Data Management (MDM) solutions.

Management 52

Management Webinar Multi-channel Supplies 52

Retail TouchPoints

FEBRUARY 28, 2024

This can be particularly beneficial for retail businesses that have multiple brands or products, or seek to apply common metrics and models to disparate marketing or sales channels, or stages of an order lifecycle or customer journey. What can retail decision-makers accomplish with prebuilt data models running in the Modern Data Stack?

Toys 211

Toys Supplies Improvements Marketing 211

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 256

Omnichannel Marketing Social Media Channel 256

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience. Utilize customer data and insights to tailor your marketing efforts and promotions to individual interests. Consider launching sales events centered around key spring holidays like Easter and Mother’s Day.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. That, combined with more stringent data privacy regulations, has made data collection and enrichment a top investment priority for 2022.

eCommerce 294

eCommerce Shipping Costs Channel Operations 294

Retail TouchPoints

OCTOBER 8, 2020

As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform. GameStop plans to expand its physical and digital video game offerings as well as enhance its retail technology infrastructure through the deal.

Games 242

Games Omnichannel Retail Subscription 242

Retail TouchPoints

OCTOBER 18, 2021

Insights from signals can help brands create the connective tissue between all of their channels to deliver the most relevant experience, from research to purchase to support and back. Connect every channel. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels.

Customer Experience 273

Customer Experience Customer Channel Omnichannel 273

RTP blog

DECEMBER 23, 2019

Workforce Management (WFM) and Quality Management (QM) integrations help support leaders get a better understanding of peak hours and seasons, highly used support channels, as well as the ability to better monitor and track agent efficiency and productivity so they can strategically and effectively staff and hire.

Payment Services 195

Payment Services eCommerce Payments Mobile 195

365 Retail

APRIL 20, 2024

The result – retailers spend money re-acquiring the same customers repeatedly and lose margins on one-size-fits-all sales.” This approach not only enhances customer data collection but also enriches the shopping experience with personalised interactions.

Technology 57

Technology Retail Customer Retention Customer Data 57