Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience
Retail TouchPoints
MARCH 8, 2021
This comes down to leadership training for store managers and not undervaluing those frontline staff, which is often a problem in the retail sector. Brands are going to have to rethink how they value those roles, and not only offer relevant training but leaders and values that get people excited to come to work and deliver excellent service.
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