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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

This comes down to leadership training for store managers and not undervaluing those frontline staff, which is often a problem in the retail sector. Brands are going to have to rethink how they value those roles, and not only offer relevant training but leaders and values that get people excited to come to work and deliver excellent service.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 263
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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

I think people are getting tired of using the word omni — it’s really “channel-less.” The customer doesn’t think in channels, so [the question becomes] how can the retailer stop operating in channels? Now more than ever, “omni” is the focus. That even includes no longer operating [in terms of] “properties.”

Channel 182
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Rillavoice Uses Speech Analytics to Offer Retailers Insight into Conversations with Customers

Retail TouchPoints

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

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A New Path to Shortening CDP Time to Value

Optimizely

Time to onboard, time to train, time to socialize, and, most importantly, time to value. A new CDP isn’t just an investment in money—it can be an investment in time. That’s a lot of time. Predictive models and insights are generated within 24 hours, opening the door for highly-relevant learnings and advanced activation in very little time.

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. However, it requires synergy between online commerce channels and physical retail to succeed. BOPUS requires a physical store or pickup location where customers pick up their items. Train Staff.

eCommerce 282
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10 Proven Strategies for Boosting Brand Loyalty

MagentoBrain

Provide exceptional customer service to increase loyalty Providing exceptional customer service is one of the most effective ways to increase brand loyalty. Customers who are made to feel important and valued are more likely to come back and tell others about your business.