Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan
Retail TouchPoints
MARCH 28, 2022
MINISO has a big but simple goal: “We hope to make MINISO a popular lifestyle brand among young people by bringing joy to the world,” said Robin Liu, CMO and Head of Ecommerce for the fast-growing brand. The expansive location features more than 3,000 products, most of which are part of the $10 N’ Under model.
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