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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees.

Workshop 419
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Facebook ads for the holidays with 3 examples you can steal

Omnisend

Mobile usage. Marketers typically spend most of their time on desktop Facebook campaigns, but it’s important to remember that almost every social media user accesses their account or accounts on a mobile device. Recent data indicates that almost 99 percent of global social media users can be reached via mobile.

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LVMH, Boohoo.com, Rémy Cointreau and Royal Canin are among leading brands confirmed to speak at Akeneo Unlock, the global PIM summit

365 Retail

They will also share best practice on how they balance traditional with digital product experiences while maintaining brand consistency as they embrace omnichannel selling, and how they share brand values through rich product experiences. For more information: [link].

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. But ultimately from a business perspective, you want to provide seamless and consistent customer experience across all sales channels and reach that omnichannel zen. You have probably heard the term omnichannel before.

eCommerce 210
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Deep Dive Into the Retail Personalization Index: Nordstrom

Sailthru

Nordstrom’s digital experience includes a highly-personalized onboarding that filters data across channels, even taking acquisition source and other sign-up data into consideration. The mobile app is also solid , thanks in part to an integrated loyalty program. But it’s omnichannel where Nordstrom truly shines.

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When Should You Upgrade to Shopify Plus?

Omnisend

This is true whether they have smaller online sales channels or a handful of locations. Upgrading provides a robust omnichannel shopping experience with integration and cross-platform abilities. These span desktop, mobile, and third-party applications. Cross-device functionality, including 3rd party apps, mobile, and desktop.

Shopify 107
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A baker’s dozen of provocative retail predictions for 2018

Steve Dennis

As much attention as e-commerce gets it turns out digital channels’ influence on brick & mortar shopping is far more important for most brands. In fact, many retailers report that more that 60-75% of their physical store sales are influenced by a digital channel, hence the rise of the term “digital-first” retail.

eCommerce 102