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Axerve white paper explores digital payments trends & the importance of multi-channel and hyper-personalised payments services

365 Retail

Axerve, Payment Partner to Grow, specialising in creating accessible and frictionless payment solutions for Ecommerce and physical sales, today announces the release of a new white paper, ‘ New technologies and trends in digital payments in 2022 ’. Download the White paper.

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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

Today 96% of Chinese consumers shop online-offline, or cross-channel. Through these technologies we are able to provide multi-dimensional interactions between customers and the brands.”. We do believe the metaverse is going to be a game-changer. Simulation of the Tmall XR experience currently in development.

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Yes, Virginia, There are Other Marketplaces Besides Amazon

Retail TouchPoints

A multi-dimensional approach is best when assessing the right fit for your brand, advised Mohal, who said merchants should consider factors such as their current consumer base , category penetration , average unit retail (AUR) and who owns the customer relationship when evaluating their options. Want to dig deeper into this topic?

Other 147
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What is First-Party Data and Why Focus on it in 2024

Smile.io

This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Throwing a wrench in your customer funnel for analysis or seeing how your multi-channel marketing is performing, especially your paid ads.  What is first-party data? Want to dive deeper into the topic?

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30 B2B ecommerce experts to follow

GetElastic

With more than a decade at HID Global, she has held roles in sales management, channel marketing, product marketing/management, international sales and marketing communications. He has extensive experience in channel and sales strategy development, large account management, training, marketing, and operations. Twitter LinkedIn.

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10 Ways Alcohol Brands Can Play Online

Profitero

We outline the 10 ways alcohol brands can maximize eCommerce sales, taken from Profitero’s new white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. Topping this
list is ensuring consistent, accurate and detailed product content across eCommerce channels. Implement a Digital Branding Strategy.