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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. While there aren’t many online retailers still without a mobile site, slow site speed and tedious checkout experiences continue to suppress revenue potential from mobile traffic.

PPC 60
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9 Digital Marketing Tips for the Holidays

Kissmetrics

Online shopping will be just as pivotal for consumers this festive season as last year. In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. Why the Holidays Are the Best Time for Digital Marketing Success.

Marketing 307
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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

Now, results entirely feature cloth face masks. . We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis. Take “face masks” as an example. SEO Recommendations.

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The Benefits of User-Generated Content in eCommerce

lateshipment

On this page, let’s take a look at the advantages of making use of content created by customers on your eCommerce website and social media accounts, as well as find out how important and powerful they can be in the online retail sphere. This means that you can potentially cut costs on PPC and save more of your marketing budget.

eCommerce 240
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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. This is a raw podcast created for online retailers by online retailers. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you. Ecommerce Boost.

eCommerce 187
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Case Study: How We Increased Google Shopping Revenue by 268% by Treating Campaigns Like a Brick and Mortar Store

Inflow Insights

This is exactly why we implemented product-specific campaign structure for the online retailer that mimics the science behind product placement in brick and mortar stores. Because, just like a retail store, you want your best products displayed in the most prominently in shopping campaigns. It doesn’t know your margins.

eCommerce 144
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Omnichannel Inventory Management & the busy holiday shopping season

Frooition

They also predict this holiday season will start even earlier than usual, and PPC and paid social advertising are expected to go up in Q4 as enterprise retailers need to use up unspent budgets. . Most retailers start with a separate inventory management system for each channel they sell on.