article thumbnail

How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

PPC 203
article thumbnail

How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

eCommerce Growth Study: How We Segmented PPC by Seasonality for a 103% Profit Increase

Inflow Insights

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88
article thumbnail

Pay Per Click Advertising Platforms You Need In 2022

Groove

Behavior targeting delivers ads based on a person's in-app behavior and interactions with content such as a like on a clothing post within the last 7 days. YouTube PPC Ads. Unlike interest targeting, behavior targeting is based on a user's recent engagement with content on TikTok.

article thumbnail

The 5 Best PPC Companies of 2020

Kissmetrics

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313
article thumbnail

Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players. Japan’s biggest spending holiday is New Year’s Day, when shoppers buy items like new clothes and home items to start the year fresh. Yahoo Japan also has a big reach for display ads. Run campaigns at the right time.

article thumbnail

Instagram Marketing Tips: 10 Ways To Boost Your Social Media Strategy

Groove

Tease potential customers and give your audience the first look into a new clothing line or product launch to make them feel special and excite them for the live launch. From social media advertising and Google Ads to SEO, email marketing, PPC and more, Groove Commerce offers marketing services to help your grow your website.