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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time. This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies?

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

They have plenty of room to offer great discounts, and will be more confident about their shipping guarantees as well. After the summer sale, it will be time for retailers to regroup and determine what their best move should be in October, when the spotlight is on for early holiday shopping.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example. The numbers speak for themselves: Online sales of alcohol in the U.S. were up 80% last year, approaching $5.6 Easier said than done, of course.

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Kibo Announces Ecommerce Quarterly Benchmarks for Q2 2020

Kibo

There has been increased comparison shopping, issues with out-of-stock items and long shipping times, all of which pushes up added page views even as shoppers are converting more online overall. Conversion rates are shifting for a few reasons: page views are changing as is the total volume of conversions online.

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What Should You Look for in an Ecommerce Platform?

Kibo

What delivers relevant content to customers based on their preferences and past behavior? Any ecommerce platform that is designed to deliver the best possible customer experience should have native personalization capabilities built in. If COVID-19 taught customers anything, it was the benefits of comparison shopping.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Also to blame are overly complex checkout processes, invalid discount codes, security concerns, questionable return policies, comparison shopping, etc. The list goes on, but one other barrier to purchasing seems to be a major sticking point for 63% of consumers : shipping costs. The True Cost of Shipping.

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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

But to compete with the convenience and endless aisle assortment offered online, meaningful customer experiences and brand engagement is crucial. With customer intelligence, merchants can connect demographic data and consumption trends, and provide consumers with options that best suit their needs and preferences.

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