article thumbnail

The Growth of Digitally Exclusive NFTs is Creating Real-World Opportunities for Retailers

Retail TouchPoints

NFTs are how you show up in their world, it’s who you are, it’s how you connect with community, and that also translates to the retail world and customer experience.”. The metaverse is in fact a real place now, according to Gellet: “Huge communities are being created in the metaverse,” she said at the conference.

Retail 198
article thumbnail

Trends Analysis: Should eCommerce Brands Get Serious About Crypto Payments?

ESW

We’ve previously advised eCommerce brands to be aware of the role that the blockchain can play in fraud prevention, CRM and the customer experience. Even the North American Bitcoin Conference no longer accepts Bitcoin in exchange for a ticket, reports Forbes’ Kenneth Rapoza. What about payments, though?