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Circuit City Plans to Curate Shop-in-Shops Using its Electronics Expertise

Retail TouchPoints

These “Powered by Circuit City” partnerships will be centered on store-in-store concepts designed to seamlessly integrate the retailer’s electronics expertise and global brand awareness with other retail platforms, both online and in-store.

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What is Multi-Local Commerce and Why is it Essential for Growing Global Sales

ESW

The world’s best-loved brands all have one thing in common: They deliver superior customer experiences. Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. These experiences don’t happen by accident.

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What Retailers Should Know about Back to School 2023

ESW

While these trends bode well for some industries, like apparel, other segments, like consumer electronics, should brace for sales uncertainty. Online and Omnichannel Shopping Gain Popularity Where consumers shop is as important as what they shop for. Apparel Sales Up, Electronics Sales Down?

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The Rising Tide of Returns: Handling the Post-Holiday Surge  

ESW

Among the top categories of products that end up back with retailers are: Clothing Bags and accessories Shoes Consumer electronics Naturally the rate of returns on items like clothing and shoes increases after the holidays. The data helps personalise the customer experience or informs future decisions.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Customers don’t have to have a bad experience to be dissatisfied with a brand’s online store. They just have to have a non-Amazon experience. Key Features of the Amazon Experience (and How Brands can Apply Them) So if Amazon is the standard, what do customers experience that sets the site apart?

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How Consumers Shop for Electronics: Research, Compare, Repeat

Salsify

Nowhere does the omnichannel shopping experience stretch between in-store and digital more than with consumer electronics. The journey is uncertain, often changing with each consumer, their need and location. One thing’s for sure: Consumers do their research.

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6 Boxing Day marketing tips to boost sales (+ Examples)

Omnisend

Launch omnichannel campaigns When you’re launching your Boxing Day marketing campaign, you should consider turning it into an omnichannel campaign. This is because customers engaging with omnichannel campaigns spend 13% more. If you have an Instagram Shop, you can also create shoppable posts to boost your sales.