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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year? Bought the wrong item: 14.3%

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Why Brands Should Consumerise B2B Experiences

ESW

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. This builds customer loyalty and helps ensure higher customer lifetime value.

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The Rising Tide of Returns: Handling the Post-Holiday Surge  

ESW

Among the top categories of products that end up back with retailers are: Clothing Bags and accessories Shoes Consumer electronics Naturally the rate of returns on items like clothing and shoes increases after the holidays. Build loyalty In today’s competitive landscape, building brand loyalty is essential.

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4 Loyalty Program Examples in the Electronics Industry

Smile.io

It’s estimated that the electronics market was valued at 740.79 “The Global Consumer Electronics Market report by Reports Insights reveals that the market is expected to record a market size of more than USD 1063.39 Not all loyalty programs need to look the same and that’s ok. Billion (USD) in 2022.

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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

These experiences are often in person, unique and designed to leave a lasting impression that builds loyalty and creates word-of-mouth buzz. As we noted, it’s designed to further brand awareness and strengthen customer loyalty. When it’s done right, experiential marketing is highly effective.

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Electronics email marketing: Real-life examples and best practices

Omnisend

consumers , though, you’re searching for information online. Nearly one-third of consumer electronics are bought online — and for good reasons. Consumers can view the best deals, scour reviews from other buyers, and get quick delivery straight to their doorstep. If you’re like five in ten U.S.

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Building your webstores’ brand equity through email marketing

Email Audience

Among marketers it is well know that it is 5 times cheaper to keep a customer than to acquire a new one, hence generating brand loyalty can be a cost effective way to invest (part of) your marketing budget. A company that sells skate gear will have a different style than a high end consumer electronics company.