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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. She has worked with several global companies focusing on risk management strategy.

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How Artificial Intelligence is Reshaping Retail & CPG Marketing

RETAIL MANAGEMENT SOFTWARE

From price optimization to crafting hyper-personalized experiences and forecasting consumer trends, artificial intelligence is unlocking the potential for more captivating, innovative, and profitable marketing strategies. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.

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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers.

B2B 78
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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

Integrate your systems: In order to successfully prepare for in-store and virtual appointments, associates need far more than context into daily schedules; they also need access to rich customer data. To execute flawlessly, the appointment experience needs to integrate with all other systems.

Retail 296
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How Are Retailers Driving Shopper Retention and Loyalty?

Retail TouchPoints

Granted, executive respondents to this survey spanned retail, supermarket, consumer goods, airlines, entertainment and media and even financial services, so these results reflect a broader view of how business leaders are thinking about loyalty. But what’s happening in retail specifically?

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15 Email Personalization Techniques That Work

Kissmetrics

HubSpot’s report shows that 20 percent of e-commerce, retail, consumer goods, and service companies personalize emails based on specific demographics. By using your customers’ data to send emails at the best times. Don’t limit email personalization to your customers’ data: You also can customize your brand.

eCommerce 334
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations.

eCommerce 197