Remove Consumer Remove Customer Retention Remove Payments Remove X-cart
article thumbnail

10 E-Commerce KPIs to Measure

ChannelAdvisor

Conversion rate A conversion rate is the rate at which consumers “convert” or perform a desired action. Conversion rate = (conversions / interactions) x 100 2. Customer acquisition cost (CAC) Customer acquisition cost is the amount it costs you to acquire one new customer.

article thumbnail

10 E-Commerce KPIs to Measure

ChannelAdvisor

Conversion rate A conversion rate is the rate at which consumers “convert” or perform a desired action. Conversion rate = (conversions / interactions) x 100 2. Customer acquisition cost (CAC) Customer acquisition cost is the amount it costs you to acquire one new customer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

How to Calculate GMROI = (Annual Gross Margin ÷ Average Inventory) x 100 To break this down: Gross Margin = Total Revenue – Cost of Goods Sold Average Inventory = (Beginning Inventory + Ending Inventory) / 2 Benchmarks GMROI can vary widely depending on the retail sector: Overall, a GMROI of 2.0+

X-cart 41
article thumbnail

An Beginner’s Guide To Creating A Customer Loyalty Program In 2020

Ecommerce Platforms

There are so many precedents set that validate and illustrate why a customer loyalty program is appropriate for any business looking to heighten the projected revenues. The biggest notion here is that regular customers tend to spend more on purchases than new ones. The rewards system needs to be generous enough.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. of all retail sales ( eMarketer ).

eCommerce 197
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! billion in revenue. December 2.

eCommerce 148
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Buy now, pay later (BNPL) is one of the myriad alternative payment methods that has seen the most growth since last year, with BNPL adoption up more than 81% year-over-year.

eCommerce 148