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Automated Workflows: Attract, Engage & Delight Your Audience

Groove

This measurable automation makes it easy to tailor messaging and marketing efforts to a certain segment of prospects, leads or customers that take a specific action on your site. Automated workflows allow eCommerce businesses to automatically push consumers through the buyer's journey based on every interaction they have within a site.

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4 Ways to Encourage a Repeat Purchase in Ecommerce

Optimizely

Then, finally, you get a new customer over the finish line to buy your product or service. Can you really describe it as a job well done if that particular consumer shopped with you once and never comes back? Repeat customers are truly the lifeblood of any ecommerce store. But did it? Post-purchase engagement.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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Marijuana Customer Loyalty Programs: Embraced by Users, Profitable and Compliant for Retailers

Retail TouchPoints

No, of course not; we still need them in place for various legitimate reasons, i.e., ensuring drug companies do not take advantage or lie to their customers or overstep consumer privacy civil rights. It provides them with a tool to focus on current customers’ traffic vs. leveraging illegal mediums to attract new customers.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

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Last minute tips and tricks for BFCM – 2023 + checklist

lateshipment

Retarget buyers with Banners and pop-ups in session Banners and pop-ups would be something that brands already do when a customer enters the website. Either the brand offers x% discount in exchange for email addresses or a contact number. This also says a lot about your consumer behavior. Last minute tips and tricks for BFCM 1.

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10 E-Commerce KPIs to Measure

ChannelAdvisor

Conversion rate A conversion rate is the rate at which consumers “convert” or perform a desired action. Conversion rate = (conversions / interactions) x 100 2. Customer acquisition cost (CAC) Customer acquisition cost is the amount it costs you to acquire one new customer.