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The Path of Today’s CPG Brands

Retail TouchPoints

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. The way consumers connect with brands and products has changed too.

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Immediate Personalization Wins for Grocery Stores

Kibo

Last year, eMarketer predicted online food and beverage sales to grow 18.9% For example, targeted messages based on food preferences (IFEs) and targeted messaging to customers living in higher population density areas to ease deliveries (MFEs). As time passes, consumer habits will shift yet again. by the end of 2020.

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How To Sell On Pinterest: A Step-by-Step Guide For Retail Business Owners

Korona

This presents an opportunity for retailers targeting female consumers. Food and beverage : Pinterest is a popular platform for food and beverage enthusiasts and can be a great place for them to showcase their products. This means that retailers have a vast potential audience to reach on the platform.

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December 2019 Marketing News Recap

ROI Revolution

75% of consumers aged 18-24 use Instagram, but that number declines from there , with 57% of 25-29 year-olds on the platform, 47% of 30-49 year-olds, 23% of 50-64 year-olds, and only 8% of those aged 65+. As of January 1, California now has its own privacy law: the California Consumer Privacy Act (CCPA). Fresh Content.

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How to Create a Strong Influencer Marketing Strategy

ROI Revolution

However, the power of influencer marketing is clear: 61% of consumers trust influencer recommendations The global influencer marketing industry will reach $21.1 46% of consumers will pay more for products from brands they trust. Consumers are rethinking how and where they spend their money. Establish trust and authority.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

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[PROSPER SHOW] Advertising is Helping Amazon’s Business, Let it Helps Yours Too

ROI Revolution

This is due in large part to the consumer-centric simplicity and streamlined checkout and delivery options available. 28% of US consumers used Amazon to research their most recent product. In fact, 28% of US consumers used Amazon to research their most recent product. Director of Multinational Food and Beverage company.