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#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

They offered a breadth of inventory that included fine jewelry, toys, sporting goods and electronics. These items included many children’s toys as well as smaller consumer or commodity items such as batteries, film and videocassettes. No shade, IKEA is the bedrock of everyone’s twentysomething apartments and beyond.)

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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. Many brands utilize personalized product offerings, rewards programs, and CRM initiatives to add more value to this direct communication channel.

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How to Create Winning Black Friday Promotions

Wiser

Overall, winners around Black Friday were consumer electronics, apparel, and appliances. “They just revamped their loyalty program, they need to brickwall consumers, it would have been good to see promotions that encourage the sign-up and usage of their new program.” . Which channels are used to deliver the promotions .

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5 UCC Trends that Can Help Retailers Thrive in the Now ‘Normal’

Retail TouchPoints

The COVID-19 pandemic has changed the retail sector in dramatic ways over the last year — from fluctuating product demand and availability and rapidly changing consumer behaviors and expectations to ever-evolving health and safety requirements. The other dimension to consider in all this is employees.

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

 Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars. We’ve seen that more and more, creative needs to be developed per channel. images, videos, testing, scaling) is growing. 

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The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)

Ecommerce Platforms

Consumers have become more and more concerned about their online privacy, so they want to know what happens to their name, email address, address, and payment information when they type it into your website. Step 13: Link to Other Sales Channels. Start by adding one or two sales channels where you have some experience.

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19 Omnichannel Experience Examples from Top Brands

GetElastic

The numbers (from the mouths of actual shoppers) help tell the story: Purchase frequency is 250% higher on omnichannel vs. single channel, and the average order value is 13% higher for omnichannel vs. single channel. Customer retention rates are 90% higher on omnichannel vs. single channel. Source: Clout Brands.