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#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

They offered a breadth of inventory that included fine jewelry, toys, sporting goods and electronics. We’re seeing big players experimenting with similar, more modern takes on this multi-channel shopping experience. No shade, IKEA is the bedrock of everyone’s twentysomething apartments and beyond.) What’s Next?

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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. Many brands utilize personalized product offerings, rewards programs, and CRM initiatives to add more value to this direct communication channel.

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How to Create Winning Black Friday Promotions

Wiser

Promotions that are available on digital channels are also positioned well, as an increasing number of consumers are shopping online. . Which channels are used to deliver the promotions . Black Friday Promotions Channels . Of course, channel matters when it comes to successful Black Friday promotions. Homepages .

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Amazon Advertising: New Features, Better Campaigns

ChannelAdvisor

[The post is the second of a multi-part ‘Be Seen’ series, all about advanced advertising strategies across the most competitive online channels. For example, let’s say you’re a outdoor sporting goods retailer. View the first post here.].

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

It’s more complicated than a multi-location business because each branch is run by a separate entity. Businesses are making more sales and generating more leads through online channels than ever before. For instance, a sporting goods store would want to be a top search result for the term, “new tennis equipment.”

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5 UCC Trends that Can Help Retailers Thrive in the Now ‘Normal’

Retail TouchPoints

For example, a bespoke clothing boutique that majors in providing a personal VIP experience may find its UCC functionality constraining in ways that a multi-department store offering clothing lines may not. Trend 4: Proliferation of touch-centric handheld and ruggedized devices boosts omnichannel experiences and operational efficiency.

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How to Write eBay Description Templates that Close More Sales

SellBrite

For example, if you sell sporting goods on eBay, categorize your keywords by product type. Think of your list as a keyword stockpile you can draw from when you need to fill in your eBay description template. To keep your keywords organized, segment them by product categories. Use categories like: strength training equipment.