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February 2020 Marketing News Recap

ROI Revolution

Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2 Listen instantly here! billion in 2019.

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2022 Digital Marketing Trends & Predictions

ROI Revolution

of marketers say that attribution is the most top-of-mind trend for them in 2022. are expected to use multichannel attribution models this year. of marketers named video as a top trend for 2022. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4%

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What Is Unified Commerce—And Why Is It Essential In 2021 and Beyond?

Kibo

More than ever consumers expect shopper experiences that are seamless across all channels. And in 2021, consumers expect those channels to service them anywhere and anytime. To meet the moment, companies must move away from multichannel or omnichannel platforms to unified ones that increase engagement and foster repeat business.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Consumer spending habits returning to normal.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report, you’ll uncover full-funnel strategies, an in-depth analysis of programmatic ad types, and more so you can profit off of this channel’s meteoric rise. June 1 update. May 20 update.

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