ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Yet from different audiences to diverse experiences, helping consumers feel connected to your brand is critical.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Retail TouchPoints

MARCH 19, 2024

The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention. We’re incredibly encouraged by initial customer response to our home décor assortment, and we see Kohl’s becoming a more formidable player in the home business.”

Customer Retention 247

Customer Retention Multichannel Arts Consumer 247

ChannelAdvisor

MARCH 18, 2022

This is the second installment in our new, weekly blog series on multichannel commerce. When you use your brand to serve niche audiences and meet consumers with products that meet their specific needs, you carve out a sizable piece of the pie. As usual, start with a solid strategy. Missed the first blog? Absolutely.

Multichannel 97

Multichannel Marketing eCommerce Channel 97

ChannelAdvisor

MARCH 18, 2022

This is the second installment in our new, weekly blog series on multichannel commerce. When you use your brand to serve niche audiences and meet consumers with products that meet their specific needs, you carve out a sizable piece of the pie. As usual, start with a solid strategy. Missed the first blog? Absolutely.

Multichannel 94

Multichannel Marketing eCommerce Channel 94

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Yet from different audiences to diverse experiences, helping consumers feel connected to your brand is critical.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 271

Consumer Social Media Multichannel Fashion 271

ChannelAdvisor

MARCH 23, 2022

But AJ Tack wanted the full benefit of ChannelAdvisor’s multichannel commerce platform to grow its digital presence, capture more sales on Google and manage its broader range of listings. . Plus, AJ Tack works closely with a client strategy manager who focuses specifically on Google Ads. Get started by requesting a demo today.

Multichannel 116

Multichannel Marketing eCommerce Management 116

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Let’s take a look at some unique strategies that e-commerce brands have incorporated to convert the customers during BFCM. 5 strategies to stand out during BFCM 1. Costco’s use of a staged “leaked” email as part of their marketing strategy.

Social Media 130

Social Media Multi-channel eCommerce Events 130

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

Consumer 98

Consumer Shipping Costs eCommerce Shipping 98

ChannelAdvisor

OCTOBER 22, 2021

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

Consumer 97

Consumer Shipping Costs eCommerce Shipping 97

ChannelAdvisor

MARCH 23, 2022

But AJ Tack wanted the full benefit of ChannelAdvisor’s multichannel commerce platform to grow its digital presence, capture more sales on Google and manage its broader range of listings. . Plus, AJ Tack works closely with a client strategy manager who focuses specifically on Google Ads. Get started by requesting a demo today.

Multichannel 97

Multichannel Marketing eCommerce Management 97

TradeGecko

OCTOBER 8, 2018

With Amazon accounting for 26% of all online sales, traditional retailers are recognizing the need for a multichannel sales strategy to capture a greater share of the market. But while more than half of US consumers have shopped at eCommerce marketplaces, not all customers are created equal in terms of spending habits and behaviors.

Multichannel 107

Multichannel Channel eCommerce Consumer 107

ChannelAdvisor

MARCH 9, 2021

In our experience, this is always a strong strategy. Becoming a multichannel seller has always had tremendous benefits. Add in the fact that consumers are spending more time on more online channels than ever before, and the opportunities are practically endless. What it takes to create a successful multichannel strategy.

Multichannel 52

Multichannel eCommerce Technology eCommerce Webinar 52

Salsify

OCTOBER 27, 2023

From mobile, desktop, and social to brick-and-mortar stores, direct-to-consumer (DTC) websites, and third-party retailers, consumers have a wide range of options for how, when, and where to shop.

Multichannel 78

Multichannel Omnichannel eCommerce Mobile 78

BigCommerce

SEPTEMBER 14, 2018

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

Powerinbox

OCTOBER 4, 2020

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

Multichannel 45

Multichannel Marketing Social Media Omnichannel 45

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

TradeGecko

OCTOBER 8, 2018

With Amazon accounting for 26% of all online sales, traditional retailers are recognizing the need for a multichannel sales strategy to capture a greater share of the market. But while more than half of US consumers have shopped at eCommerce marketplaces, not all customers are created equal in terms of spending habits and behaviors.

Multichannel 60

Multichannel Channel eCommerce Consumer 60

Ecommerce Platforms

NOVEMBER 3, 2022

In fact, it's predicted that more than 50% of US consumers will participate in this shopping event. So, here we'll provide our nine top tips for preparing your Black Friday eCommerce strategy. Black Friday Ecommerce Strategy – Tip 1: Social Media Marketing. Black Friday eCommerce Strategy – Tip 2: Engage Customers.

eCommerce 104

eCommerce Social Media Multichannel Beauty and Health 104

RTP blog

JULY 17, 2017

By Peter Zaballos, SPS Commerce The Digital Consumer Age Of Retail The retail industry has entered a new era – the Digital Consumer Age of Retail. Consumers’ proficient use of digital channels has revolutionized the retail industry and technology has changed the way people shop today.

Omnichannel 150

Omnichannel Consumer Multi-channel Retail 150

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Omnichannel 276

Omnichannel Retail Mobile Social Media 276

ChannelAdvisor

MAY 20, 2022

In the past few years, retail media has been increasingly popular within e-commerce and it has enabled retailers and brands to meet consumers near the end of the online journey: the point of purchase. So, the latest stats alone are enough to warrant a full-fledged multichannel strategy. . Retail Media Is Rapidly Growing.

eCommerce 94

eCommerce Retail Multichannel Blog 94

ChannelAdvisor

AUGUST 2, 2021

Retail relationships came under pressure, shopping habits across geographies and generations changed — and many brands were thrust into the world of direct-to-consumer (D2C) sales. As shopping activity continues to evolve, online marketplaces are also becoming a first stop for many consumers searching for a particular product or brand.

Consumer 98

Consumer Shipping Costs eCommerce Multichannel 98

ChannelAdvisor

AUGUST 2, 2021

Retail relationships came under pressure, shopping habits across geographies and generations changed — and many brands were thrust into the world of direct-to-consumer (D2C) sales. As shopping activity continues to evolve, online marketplaces are also becoming a first stop for many consumers searching for a particular product or brand.

Consumer 98

Consumer Shipping Costs eCommerce Multichannel 98

ROI Revolution

JULY 12, 2023

An influencer marketing strategy is an extremely powerful way to promote your brand to your target audience in a way that builds trust. However, the power of influencer marketing is clear: 61% of consumers trust influencer recommendations The global influencer marketing industry will reach $21.1 Establish trust and authority.

Marketing 78

Marketing Social Media Beauty and Health Food and Beverages 78

365 Retail

APRIL 4, 2024

For distributers and wholesalers, the emergence of multichannel business access points necessitates price transparency, and price equity. The product knowledge required by such distributors at both depots and trade counters, with a digital channel acting as a nice to have ‘shop window’, allows direct access to the end consumer.

Multichannel 59

Multichannel Merchant Services Retail Supplies 59

RetailMinded

NOVEMBER 13, 2022

Facing a Christmas that some economists predict could be ‘called off’ in the eyes of consumers, retailers are braced to do all they can to help shoppers spread the cost; and in turn, keeping profits stable and business afloat. The old school marketing strategies for customer acquisition still work, but costs have exploded in recent years.

Retail 87

Retail Multichannel Multi-channel eCommerce 87

ChannelAdvisor

AUGUST 28, 2020

And with billions of product listings competing for the attention of hundreds of millions of consumers, finding the right marketplaces and maximizing your presence is more important than ever. . If you want more, we outline these tips plus two more in an eBook on multichannel selling published by our partner ShipStation.

eCommerce 105

eCommerce Improvements Multichannel Channel 105

Retail TouchPoints

NOVEMBER 13, 2020

As we approach the traditional sales window ahead of the holidays, retailers and brands have to move quickly to adjust their digital strategies due to the coronavirus pandemic. For those brands that haven’t thought much about their m-commerce strategy — don’t worry. Don’t just take our word for it. Recommendations for Success.

Mobile 179

Mobile Multichannel Retail Social Media 179

Retail TouchPoints

OCTOBER 26, 2022

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. The way consumers connect with brands and products has changed too.

Food and Beverages 233

Food and Beverages Multichannel Consumer Channel 233

ChannelAdvisor

DECEMBER 21, 2016

This also applies to your marketing strategy. Whenever I talk to people about multichannel marketing, I usually hear one of two things: 1. Well, keep reading to find out… What is Multichannel Marketing? Why is Multichannel Marketing Important? Why is Multichannel Marketing Important? Times have changed.

Multichannel 45

Multichannel PPC Social Media SEO 45

Salsify

JANUARY 19, 2021

From mobile, desktop, and social to brick-and-mortar stores, direct-to-consumer (D2C) websites, and third-party retailers, consumers have a wide range of options for how, when, and where to shop.

Multichannel 78

Multichannel Omnichannel eCommerce Mobile 78

ecomdash

JULY 31, 2019

That’s not a rhetorical question, but rather one to challenge your business strategies and priorities. . For example, if you’re selling consumer packaged goods that customers buy periodically, loyalty is crucial. Decided that dynamic pricing is the best strategy for you? What Are the Best Repricers?

Multichannel 83

Multichannel Customer Loyalty eCommerce Channel 83

Kissmetrics

JUNE 2, 2021

What message will actually get consumers to take the plunge and buy your product? Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product. 93 percent of consumers read online reviews before they make a purchasing decision. Or is there?

Customer 274

Customer Social Media Consumer Multichannel 274

ChannelAdvisor

MAY 20, 2022

In the past few years, retail media has been increasingly popular within e-commerce and it has enabled retailers and brands to meet consumers near the end of the online journey: the point of purchase. So, the latest stats alone are enough to warrant a full-fledged multichannel strategy. . Retail Media Is Rapidly Growing.

eCommerce 52

eCommerce Retail Multichannel Blog 52

Retail TouchPoints

JUNE 27, 2023

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. But is there anything your retail business can do to profit from AI? When it comes to ecommerce, the answer is a resounding “yes.”

eCommerce 278

eCommerce Multi-channel Multichannel Channel 278

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. Marketing budgets are 9.5% of total company revenue so far this year. There are many explanations.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264