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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Goals like increasing monthly recurring revenue by 15 percent or boosting your conversion rate by 3 percent are good examples of quantitative goals. Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados? Quantitative goals can be counted, measured, or displayed using numbers.

Marketing 363
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News Cart for March 27th

eCommerceFuel

Instant Transfer taps into JPMorgan Chase’s access to a real-time payment network. If enacted, bill will provide major relief for smaller businesses with no physical presence in California. Amazon’s Growing, Changing PPC Business in 2019 (Podcast). Instagram declined to disclose the selling fee for merchants.

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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

Consumer spending is up. Mobile is the key driver of digital retail growth,” said Ryan Williams, head of client insights, retail, travel and CPG at comScore last year. As more brands gear up to spend on PPC , Facebook Advertising and more – costs will go up. Unemployment is at near historic lows. over 2016 to $691.9

Mobile 282
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. of all retail sales ( eMarketer ).

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! billion in revenue. December 2.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). US online grocery sales surged 54% to reach $95.8 billion in 2020, up from $62.2B

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Buy now, pay later (BNPL) is one of the myriad alternative payment methods that has seen the most growth since last year, with BNPL adoption up more than 81% year-over-year.

eCommerce 148