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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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How to Utilize Questions in PPC Ads to Get More Engagement

Kissmetrics

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Ads are everywhere and Japanese consumers are very receptive to advertising. For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

How has consumer behavior changed? But as brick-and-mortar stores came to a halt across the country, online stores have become a primary choice for consumers. . Key Performance Indicators – Travel. Likewise, Travel has experienced a sharp and sudden decrease in KPIs since the start of coronavirus pandemic.

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. That said, an ideal primary goal for these platforms is brand awareness.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados? What they consume: This overlaps a little bit with where they spend their time. For example, your customers may spend a lot of time on Reddit, but this doesn’t tell you what they’re consuming on Reddit.

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