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2022 Digital Marketing Trends & Predictions

ROI Revolution

of marketers named video as a top trend for 2022. The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% To learn more about amplifying your brand’s PPC success by optimizing for conversions, check out this webinar replay. After hitting just $76.68

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 28% of marketers use automation in their PPC advertising efforts. After growing just 5.9%

Marketing 172
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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

It feels like the entire marketing ecosystem is changing right before our very eyes. Consumer buying behavior essentially changed overnight. Unsurprisingly, consumers are now making more online purchases, trusting the capabilities of online shopping more while trusting the safety of brick-and-mortar stores less. Google Traffic.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. 9/28 update.

eCommerce 193
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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

In our Getting More Out of GA4 webinar replay , you can explore dive into all of these topics, plus get a hands-on walk-through of building reports in GA4. But making the switch effectively can be quite time-consuming and stress-inducing. UA data cannot be imported into GA4, and historical UA data will be removed in 2024.

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