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Customer Lifetime Value: A Key Metric Only 17% of Brands Understand

Sailthru

If you want to understand customer retention, you need to understand customer lifetime value. Unfortunately, customer lifetime value can be tricky to define and measure. How long is a customer lifetime, anyways? Eighteen percent say their organization does not even calculate customer lifetime value.

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How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? Turning your holiday shoppers into lifelong shoppers can be a difficult task, but as a marketer I truly believe anything can be accomplished with the right marketing tactics. Social Media. Social Media. a day on social media.

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How to Increase the Loyalty of Holiday Customers!

Demac Media

Why settle for a few busy months when you can aim to have a consistent flow of customers all year long? Turning your holiday shoppers into lifelong shoppers can be a difficult task, but as a marketer I truly believe anything can be accomplished with the right marketing tactics. Social Media. Social Media. a day on social media.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. US online grocery sales surged 54% to reach $95.8

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Various surveys have been circulating about consumers’ return-to-office preferences, with some polls indicating more hesitancy to return than others.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. COVID-19 + ecommerce: DTC stats. 11/4 update. pre-pandemic.

eCommerce 156