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The 34 Marketing Principles I Live By

Kissmetrics

Can you guess how long I’ve been a marketer? I’ve been a marketer for 18 years now. Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer. Guess again.

Marketing 266
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Ecommerce Conversion Rate Optimization Tips to Raise Your Revenue

ROI Revolution

But without ecommerce conversion rate optimization (CRO) efforts, even the biggest boost in traffic from paid ads and SEO won’t touch your bottom line. To gain a deeper understanding of the current ecommerce landscape, we surveyed 170 digital marketing professionals about their top-of-mind trends, initiatives, and concerns for 2022.

Payments 146
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

As websites and online businesses grow in complexity, so do the marketing audits needed to keep them up to speed. Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. What is a Digital Marketing Audit? What is a Digital Marketing Audit?

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[Video] Optimizing for Conversions to Create Lifetime Value, Part 2: Understanding Conversion Rate Optimization Data

ROI Revolution

In Part 1: What Is Conversion Optimization? , we learned that optimizing your website for conversions is a crucial part increasing both sales and the lifetime value of your customers. Any brand selling online should be including conversion rate optimization in their strategy to be on the path to profitable growth.

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Report: Inflow eCommerce Best-in-Class Research Study 2018

Inflow Insights

Last year only one site from our survey did this on mobile; this year we saw usage hit 30%. If you have brick and mortar stores, the Inflow conversion team definitely recommends you test this. One-page checkout actually decreased in usage from our survey last year. Email marketing. Matrix Report #2: Desktop Optimization.

eCommerce 162
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How to Improve Ecommerce Conversion Right Now

BigCommerce

Using conversion optimization techniques and methods, it is possible to identify the areas of your site that affect credibility. This is the role of content and various micro-conversion opportunities. Content marketing in the form of blogs, videos, email campaigns, etc. How CRO can help establish credibility.

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How to Use a Marketing Audit to Pivot Your Digital Strategy

Inflow Insights

Marketing audits have evolved as websites and online businesses have grown in complexity. A comprehensive marketing audit takes the individual aspects of an online business and breaks them down into different audits that provide deeper insights into how a business is performing. Each Step of a Marketing Audit.

PPC 82