Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. But a separate survey from Motive.co

Marketing 278

Marketing Consumer Information Customer Retention 278

RTP blog

JANUARY 9, 2019

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Did anything from the survey catch your eye? The survey showed a 32 percentage point rise in 2018, reaching 84% of total respondents.

Omnichannel 150

Omnichannel Multi-channel Customer Retention eCommerce 150

Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

Consumer 283

Consumer Shipping Costs Customer Retention Information 283

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

Omnichannel 263

Omnichannel Fulfillment Customer Retention Channel 263

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Sailthru

AUGUST 7, 2018

We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. That’s right. Really tiny.

Customer Retention 60

Customer Retention Customer Games Improvements 60

Sailthru

AUGUST 7, 2018

We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. That’s right. Really tiny.

Customer Retention 60

Customer Retention Customer Games Improvements 60

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Returning customers also benefit your reputation, strengthening your market position.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

JUNE 23, 2022

This is also the ideal time to review the online customer journey, because consumer expectations for ecommerce convenience and personalization are higher than ever, based on the findings of ClearSale’s 2021 State of Consumer Attitudes on Ecommerce, Fraud & CX survey. Personalize Your Back-to-School Marketing.

Payment Services 282

Payment Services eCommerce Payments Retail 282

GetElastic

DECEMBER 25, 2019

In plain words, retention marketing is about engaging your existing customers to continue to buy from you again and again. When a customer completes their first order with a brand or retailer, they are 27% more likely to make a second purchase. Retention Marketing Strategy. Customer Retention Program.

Customer Retention 124

Customer Retention Marketing Shipping Costs Clothing 124

Retail TouchPoints

AUGUST 7, 2023

When building your digital marketplace, the customer should be at the center of your strategy — what do your customers want, and what are the needs of the customer base you are trying to acquire? A common mistake is to load up your catalog with the “best sellers” and biggest names and hope for the best.

Subscription 235

Subscription B2B Mobile Customer Experience 235

Retail TouchPoints

MAY 28, 2021

Customer service is changing rapidly to meet consumer behavior, providing smoother, more integrated experiences than ever before. 3 Data-Backed Reasons why Customer Service is Essential. Many brands miss their business goals, not because they have a poor product or their marketing strategy is weak. With tools like Advocate.ly

Payment Services 164

Payment Services Games Live Chat Customer 164

lateshipment

MAY 28, 2020

Surveys have repeatedly shown that a majority of buyers refuse to shop from a retailer following a negative delivery experience. As if this were not bad enough, many such former customers end up posting damaging reviews on social media and forums that deter potential customers from buying from this retailer (could be you!).

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 215

Customer Loyalty Customer Retail Shipping Costs 215

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Groove

NOVEMBER 12, 2020

Modern-day businesses will struggle to be successful if they don't understand who their customers are. Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. Connect With Customers On A Personal Level. Conclusion.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

JULY 10, 2023

Product data can also be used to train AI models that generate new designs for products based on data such as customer feedback, sales data and market trends. And because the models are trained on retailer data, the AI ensures the new designs generated are more appealing to customers and better suited to market demand. 

Merchant Services 277

Merchant Services Shipping Costs Retail Social Media 277

AcquireConvert

OCTOBER 23, 2022

What is email marketing? Email marketing is the practice of sending personalized emails to groups of customers in your list — usually with the aim of customer education, customer acquisition or customer retention. Educating customers about products and services (“lead nurturing”).

Marketing 52

Marketing Mobile Small Business Retail Customer Retention 52

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 71

Marketing Customer Loyalty Customer Retention Social Media 71

Smile.io

JULY 7, 2023

Increases customer retention Customer retention is the key to sustainable and long-term growth for ecommerce brands. According to our data at Smile.io , on average, the top 10% of customers spend 2 times more per order than the lower 90%. Blog Mike Rossi 2. Blog Gabrielle Policella 5.

Customer Retention 83

Customer Retention Blog Customer Experience Jewelry 83

Retail TouchPoints

MAY 11, 2021

With that in mind, here are five essential KPIs you can use to measure how good your returns experience is, so that you can make sure you are improving customer retention and lifetime value. Does going through the returns process make customers less or more likely to shop with you again?

Customer Experience 193

Customer Experience Customer Customer Retention Books 193

Liveintent

DECEMBER 2, 2019

It remains the most powerful way to reach target audiences, and is the go-to platform for both customers and marketers. In fact, 89% of marketers say the email address is their most important piece of data. Marketers should also let their brand shine through so customers get a strong sense of your image and values off the bat.

Marketing 103

Marketing Shopping Carts Customer Retention Social Media 103

Email Audience

OCTOBER 7, 2020

Email marketing for Cannabis, it is one of the most overlooked marketing channels in this industry. If you’re looking for more ways to improve your sales and keep your customers engaged, then email marketing is the solution for your brand. First, which email marketing tools can I safely use?

Marketing 75

Marketing Reference Channel Article 75

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. Use Marketing Automation. Reading Time: 5 minutes.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Groove

OCTOBER 7, 2022

Over half of merchants surveyed in Recharge’s State of Subscription Commerce Report choose to offer this model, with the exact figure clocking in at 55%. If you are able to advertise and market your subscription offering effectively, you will have new subscribers joining every week. Increase Customer Retention.

Subscription 195

Subscription Shopify Merchant Services Shipping Costs 195

Ecommerce Platforms

JANUARY 2, 2019

The benefits of email marketing for an ecommerce operation hardly need to be explained to anyone engaged with online selling in the present times. As a matter of fact, many of the top ecommerce platforms also provide support for easy integration of third-party email marketing services with your store built with their platform.

Marketing 99

Marketing eCommerce 3dcart Volusion 99

Retail TouchPoints

MARCH 26, 2021

As customers continue to demand convenient and free delivery, big retailers like Targetare leveraging existing store networks to offer flexible fulfillment options. Among retail executives surveyed by HRC Retail Advisory, 66% say that inventory inaccuracies make their buy online/pick up in-store (BOPIS) offerings inconsistent.

Customer Experience 311

Customer Experience Technology Customer Fulfillment 311

Email Audience

SEPTEMBER 29, 2023

There’s nothing like having an email marketing funnel generating high revenue. Your marketing campaigns work like well-oiled machines. Plain and simple: A standard email marketing funnel isn’t going to cut it. You can’t tailor your funnel without clarity on your target customer and business goals. The problem?

Marketing 52

Marketing Social Media Customer Retention Customer 52

lateshipment

NOVEMBER 26, 2023

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Sailthru

JUNE 1, 2023

Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data to strengthen customer retention and sales is well-known by most businesses. Better personalization leads to stronger engagement and higher ROI.

Travel 78

Travel Customer Retention Demo Recommendation 78

Groove

OCTOBER 7, 2022

Over half of merchants surveyed in Recharge’s State of Subscription Commerce Report choose to offer this model, with the exact figure clocking in at 55%. Optimizing Your Subscription Program If you are able to advertise and market your subscription offering effectively, you will have new subscribers joining every week.

Subscription 195

Subscription Shopify Merchant Services Payment Services 195

Klaviyo

APRIL 12, 2018

Thank you emails, or what some people call post-purchase emails, are surprisingly one of the most engaging emails in email marketing. They’re almost always opened, providing an opportunity to set the stage for customer retention and future purchases. For ecommerce stores, customer retention is vital. Final words.

Customer Retention 100

Customer Retention Recommendation Shipping Customer 100

365 Retail

AUGUST 2, 2021

Leading performance marketing engine, Wunderkind (formerly BounceX), is launching a new London HQ to underpin its ambitious European expansion plans. In the first half of 2021, Wunderkind exceeded client growth targets by 250%, while continuing to deliver a 105% net customer retention rate.

Customer Retention 110

Customer Retention Arts Operations eCommerce 110

RTP blog

OCTOBER 23, 2018

By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). And not only are customers vastly different from each other, but their lifetime value varies by orders of magnitude.” asked Hoyne. “Do

Customer 150

Customer Games Electronics Arts 150

retailnext

SEPTEMBER 24, 2019

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market. It is also critical to formulating an effective business and marketing strategy. Ensuring relevancy of products as per demand and the competitive market. Recognizing potential threats.

Customer Data 88

Customer Data Improvements Customer Social Media 88

Retail TouchPoints

MAY 23, 2023

The team conducted a survey to learn more about how consumers found the brand and why they purchased from them, and analyzed carts to understand which additional products they purchased. The majority of customers we acquired [during the pandemic] were just buying masks,” Gopinath said.

Specialty Retailers 243

Specialty Retailers Consumer Social Media Accessories 243