Conversion Optimization eCommerce Marketing Mobile PPC 
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. Desktop vs Mobile Conversion Rate.
ROI Revolution
JUNE 3, 2020
PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.
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Inflow Insights
SEPTEMBER 16, 2019
How does chat perform on different marketing channels SEO, PPC, email, etc.? Which marketing campaign is an individual chat attributed to? It’s also vital to optimize the chat conversations themselves : Is there anything said that made someone convert sooner? Mobile (smartphone): 2.25%. Tablet: 4.06%.
Retail TouchPoints
APRIL 13, 2021
To avoid unnecessary layout shifts, you should be optimizing your retail site for mobile. More than half of online sales are made on mobile devices, and your site’s desktop appearance won’t work on those smaller screens. Speak with your developer to see what options are best for your site.
Inflow Insights
APRIL 16, 2019
4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers — no surprises there. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop.
ROI Revolution
DECEMBER 20, 2017
So without further ado, here are five ecommerce trends that will help to shape 2018. Mobile Madness Part 5: The Mo-pocalypse. It seems like every single year, mobile is on the tip of ecommerce executives tongues. According to eMarketer, by 2019 mobile will account for 72% of US digital ad spend.
BigCommerce
SEPTEMBER 26, 2017
They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. The content of these pages is specifically tailored to support the message of your marketing campaign and address the intent and interest that your visitor has already expressed by clicking the relevant ad.
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