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What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

For example, the typical configure-price-quote (CPQ) tools that B2B brands have ramped up since the start of the pandemic to support more online, self-serve buying are now influencing the B2C world. Conversion Optimization Improves with Immersive Technology and Real-Time Personalization.

B2C 319
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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Take a look at our top Black Friday Cyber Monday strategies so you can boost conversions to reach your goals this season. Building Your BFCM Strategy Not having a strategy in place for Black Friday and Cyber Monday can cost retailers thousands of dollars in missed revenue. Up to 74% of shoppers converted by leveraging free shipping.

Marketing 128
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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Take a look at our top Black Friday Cyber Monday strategies so you can boost conversions and reach your goals this season. Not having a strategy in place for Black Friday and Cyber Monday can cost retailers thousands of dollars in missed revenue. Ad campaigns cost more the closer you are to Black Friday. What worked well?

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The 34 Marketing Principles I Live By

Kissmetrics

It still works, but it is expensive. As time goes on, you’ll want to keep leveraging it, but you’ll naturally have to scale back as more competitors jump due to price increases. Don’t optimize for short turn gains, optimize for the long run. Marketing tends to be more cost-effective during recessionary periods.

Marketing 266
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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

If only ecommerce customers arrived on your website in so linear a fashion. Think of them as window shoppers who might poke their heads in for a moment, maybe check prices, and then leave. They have a clear idea of what sort of shoe they want and will search for the size, style, and price they want. But they don’t. They won’t.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 9/14 update. 9/9 update. 7/29 update. 7/9 update.

eCommerce 193
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

52% are cutting operational costs, with 54% freezing hiring. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. Looking at the beginning of May versus the beginning of March, conversion rates on ecommerce automotive websites have increased 11.1%. Dive deeper here! 5/19 update.

eCommerce 122