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Turning Clicks into Profit with Conversion Rate Optimization

UpSellIt

If you want to dive deeper into how you can make a stand-out homepage, check out our Conversion Optimization series where we focus on Optimizing Your Homepage. Build Trust If a website lacks transparent pricing or customer reviews shoppers may feel hesitant about the credibility of the product or the reliability of the website.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. So, when you’re a retailer, it can be tempting to forgo a game plan and just jump in head-first with discounts and special offers. Offer financing options for more expensive products.

eCommerce 109
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The 34 Marketing Principles I Live By

Kissmetrics

It still works, but it is expensive. As time goes on, you’ll want to keep leveraging it, but you’ll naturally have to scale back as more competitors jump due to price increases. Don’t optimize for short turn gains, optimize for the long run. Marketing tends to be more cost-effective during recessionary periods.

Marketing 266
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28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

BigCommerce

This underutilized conversion optimization tactic helps you bridge the gap between what your customers are looking for and your on-site language and content. Offer Free Shipping. Offering free shipping makes customers feel like they are getting some sort of deal even if they aren’t. Think you can’t offer free shipping?

eCommerce 419
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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Take a look at our top Black Friday Cyber Monday strategies so you can boost conversions to reach your goals this season. Building Your BFCM Strategy Not having a strategy in place for Black Friday and Cyber Monday can cost retailers thousands of dollars in missed revenue. Up to 74% of shoppers converted by leveraging free shipping.

Marketing 128
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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Take a look at our top Black Friday Cyber Monday strategies so you can boost conversions and reach your goals this season. Not having a strategy in place for Black Friday and Cyber Monday can cost retailers thousands of dollars in missed revenue. Ad campaigns cost more the closer you are to Black Friday. What worked well?

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources. Conversion Rate Metrics. If your brand and website has been around for more than a few years, and you haven’t performed a full content inventory and audit yet, there’s no time like the present.