article thumbnail

Customer Lifetime Value: A Key Metric Only 17% of Brands Understand

Sailthru

These figures come from a recent study by Sailthru and Forbes Insights , which surveyed 300 retail and media executives to discover how they approach — and leverage — customer retention. When the Long Game is the Only Game. Decisions that drive conversion optimization today often forsake tomorrow’s profits.

article thumbnail

Hotjar Review: All-in-One Analytics and Feedback Tool

Ecommerce Platforms

Certainly, Google Analytics is a key player when it comes to website tracking, but it’s not the only game in town. Existing customers offer the best resource for conversion optimization because they have valuable insight into your company’s barriers and drivers. Polls, Surveys, Recruiters, Incoming Feedback.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 34 Marketing Principles I Live By

Kissmetrics

As much as you focus on marketing, you have to focus on conversion optimization. It’s the only way to keep you in the game as costs increase. You may have to survey your customers or talk to them over the phone, but eventually, you can come up with the right messaging using qualitative data. You can’t control this.

Marketing 266
article thumbnail

A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing

BigCommerce

And Amazon isn’t alone in their commitment to generating outstanding results through conversion optimization. Surveys – Directly ask your customers about their shopping experiences. Regardless, of your choice, here are some of the key skills to look for in testing and optimization are: Data research. User research.

eCommerce 338
article thumbnail

18 Tips That Will Help You Go From Part-Time Selling Hobbyist to Full-Time Business Owner

SellBrite

You can always start by informally surveying your friends and family. If you’re further along in the ecommerce game but you still haven’t scaled to the point where you can leave your day job, chances are you’re spending way too much time on tedious tasks, and not enough time thinking about how to fuel growth. It’s usually sales.

eCommerce 141
article thumbnail

How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Google Tag Manager was a game-changer when it comes to analytics, as was the Universal Analytics tracking code when it was first launched. A CRO expert should always review the new site after launch, conducting exit survey analysis and live site reviews. New tracking solutions become available.

article thumbnail

The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Create an educational survey to lead consumers further down your funnel, as well as collect additional information. This article will show you the pain, and the solution, so you can go into the game smarter and better. But number 1 for us, as always, is continual conversion optimization. Paul Mitchell. Technology.

eCommerce 419