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The 34 Marketing Principles I Live By

Kissmetrics

As much as you focus on marketing, you have to focus on conversion optimization. It’s the only way to keep you in the game as costs increase. Principle #29: Don’t hire people you need to train if you want to grow fast. There is nothing wrong with hiring people who need training, but it will cause your growth to slow down.

Marketing 266
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How Reebok Is Challenging Itself to Become the Most Personalized Sports Brand in the World

Kibo

adidas Group’s Marco Fazio and Charmaine Amsler (Senior Manager and Associated Manager of Conversion Optimization respectively) spoke at Contentsquare’s latest CX Circle event on the importance of leveraging AI and data science for ecommerce brands. Right Experience, Right Customer, Right Time.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Google Tag Manager was a game-changer when it comes to analytics, as was the Universal Analytics tracking code when it was first launched. For example, if you’re migrating to Magento, there are a few optimizations to keep in mind. Without a trained eye, these can go unaddressed and hamper your site’s success.

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35+ Best Ecommerce Tools For Emerging Startups

eCommerce CEO

With over 5 years in the ecommerce game and over a decade in internet marketing, I know what products work. Conversion optimization and list-building strategies included in Thrive Leads include pop up lightboxes and forms with templates that can be edited in a drag-and-drop editor. The number of ecommerce tools is mind-boggling.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Conversion optimization during COVID-19. By utilizing specific statistical methods, testing micro-conversions like add-to-cart events or PDP views, and iterating on and expanding winning tests, you can test faster than your competitors and stay ahead of the curve. 3/31 update. Short answer: Yes. Travel industry updates.

eCommerce 207
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Contrasting in-person gaming, board games and puzzles spiked 240% and building set sales are up by 59%.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Contrasting in-person gaming, board games and puzzles spiked 240% and building set sales are up by 59%.

eCommerce 193