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May 2020 COVID-19 Industry Updates: Retail, Automotive, Gaming, & More

ROI Revolution

These COVID-19 industry updates cover retail, various forms of gaming, automotive & travel, and more. Game sales up, production down. Coronavirus means that gaming sales are up, but production is down. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive.

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6 Advantages of Hyperbolic Discounting

Kissmetrics

Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization. Imagine a dehydrated person traveling through the desert. On a smaller scale — conversion optimization, ecommerce, etc. — As a conversion optimizer , you can use this technique to your advantage.

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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Identify Anonymous Shoppers Although conversion rates are growing overall, the shopping cart abandonment rate for fashion retailers is still at 87%. Travel companies average an 82% abandonment rate, and cosmetics companies average a 70% abandonment rate. Lifecycle campaigns are the very definition of playing the long game.

Marketing 130
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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Although conversion rates are growing overall, the shopping cart abandonment rate for fashion retailers is still at 87%. Travel companies average an 82% abandonment rate, and cosmetics companies average a 70% abandonment rate. Lifecycle campaigns are the very definition of playing the long game. A/B Test to Maximize Conversions.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Conversion optimization during COVID-19. By utilizing specific statistical methods, testing micro-conversions like add-to-cart events or PDP views, and iterating on and expanding winning tests, you can test faster than your competitors and stay ahead of the curve. Travel industry updates. 3/31 update. Short answer: Yes.

eCommerce 207
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

digital travel sales are expected to drop 44.7% Most sectors of the travel industry won’t recover from the pandemic until at least 2022 , with most consumers planning to either not vacation at all or to stay in their country or local area. Toys & games. Toys & games. Due to COVID-19, U.S. 6/9 update. 5/21 update.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

digital travel sales are expected to drop 44.7% Most sectors of the travel industry won’t recover from the pandemic until at least 2022 , with most consumers planning to either not vacation at all or to stay in their country or local area. Toys & games. Toys & games. Due to COVID-19, U.S. 6/9 update. 5/21 update.

eCommerce 193