Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. So, let’s dig into some guidelines. Search Engine Optimization (SEO). Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

AUGUST 25, 2021

To gather the necessary historical data, we recommend going back several years — not just to 2020. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Evaluate the results, and optimize your offerings and creatives for the rest of the holiday season. Make a plan for out-of-stock products.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. For one, Google optimizes for transaction history. Follow the Google Merchant Center Guidelines.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

BigCommerce

SEPTEMBER 26, 2017

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. These emotions are major conversion inhibitors — so a big part of conversion optimization is devoted to reducing them. Remember, all the practices and advice in this post are only general guidelines.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419