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The CRO and SEO Impact of Syndicated Reviews

Inflow Insights

When an eCommerce manager asked about this on Google’s webmaster forum , Google employee responded: “Think about the intent of this duplicate content: ensure there is no manipulation of Search and that there is no violation of our Webmaster Guidelines. Hope that helps!”. Part Three: Best Practices.

SEO 115
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. So, let’s dig into some guidelines. Do further conversion optimization work to cater to that group of people.

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

To gather the necessary historical data, we recommend going back several years — not just to 2020. Evaluate the results, and optimize your offerings and creatives for the rest of the holiday season. We recommend brainstorming ideas and testing them out before launching anything official. Make a plan for out-of-stock products.

eCommerce 109
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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

The first step is choosing your goal or objective such as: Sales If you are first starting out, we’d recommend choosing this goal. To make sure you have your bases covered, we recommend having a very low bid, catch-all ad group as well (in case you forget to pull out a specific category). Follow the Google Merchant Center Guidelines.

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Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Inflow Insights

Schedule a talk with us today to get our recommendations on the right platform for your brand, help migrating to it, and/or optimizing for growth. Migration, Build, and Maintenance: As a general guideline, expect a $100k cost to a Magento 2 Commerce migration or build. Let’s get started.

Magento 148
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How to Improve Ecommerce Conversion Right Now

BigCommerce

Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.

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The 5 Worst eCommerce A/B Testing Mistakes to Watch out for 

Inflow Insights

These are the 5 eCommerce A/B testing mistakes to avoid (beyond just setting up your analytics goals) that we commonly see while helping our clients with their conversion optimization. #1. There are some other good habits we recommend though. #2. Clients who work with us get individualized recommendations for their websites.

eCommerce 123