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Asda Hires First Digital Chief, Expands Efforts to Encourage Girls to Consider Careers in Tech

Retail TouchPoints

Image courtesy Asda The workshops feature members of the Asda Data Team alongside representatives from Girls in Data who present a curriculum covering cryptography, Power Bi, Scratch Advanced and Smart Devices Group Task.

Workshop 276
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How to Use Blockchain in Marketing Data Security

Kissmetrics

Here’s what you need to know about its effect on the digital marketing industry. Why Should You Use Blockchain in Marketing Data Security? Marketers can leverage blockchain by giving customers transparency and data protection while combating fraud and building brand recognition. What does this mean for marketers?

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Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping

Retail TouchPoints

Enhanced Account Security Passkeys follow WebAuthn API security standards developed by the FIDO Alliance — the leading industry association, with a mission to help reduce the world’s over-reliance on passwords (1Password is an active member of the Alliance.)

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Why DTC Brands Are Joining The OTT Movement

RTP blog

But social only goes so far, and many DTC brands have saturated those audiences and are looking for ways to expand into additional markets. This will allow marketers to drive informed decisions, with insights that will paint a much more valuable picture of their TV advertising campaigns, and work in conjunction with social media.

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July 2019 Monthly Marketing Recap

ROI Revolution

Welcome to lucky edition #3 of ROI Revolution’s Monthly Marketing Recap series! Last month , we covered marketing news like IRCE 2019, exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. Marketing News Highlights. The fastest-growing CPG industries online , in order, are: 1.

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Things You Need To Know About Cryptocurrency

365 Retail

They have the potential to transform the financial sectors along with a lot of other industries. . You might have heard the news that the Crypto market is performing well. Instead of any central authority, here cryptography is used for confirming transactions and that too on a publicly distributed ledger. Obviously Bitcoin. .

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Social Media Water Cooler: August 2019

ROI Revolution

Instagram’s Director of Business Product Marketing believes this update will “feel natural” because users already come to Explore “in the mindset of discovery.”At And it’s secured by cryptography which helps keep your money safe.