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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Now, you have the tools to understand which campaigns work on which channel, so you can truly optimize and continually improve your marketing. Centralize your marketing data. Ok, that all sounds great, but how do you actually use this valuable data?

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5 Ways to Increase Retention With Email & SMS Marketing

Smile.io

Here are five ways you can use both channels  to increase retention and keep your customers around for life. Create a two-way omnichannel strategy Use a two-way communication tool to answer your customers quickly and create a 1:1 experience that other channels don't offer. Happier customers.

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A Guide to Omnichannel Commerce for International Expansion

ESW

It leverages data at every customer touchpoint and is the natural evolution of once siloed marketing, shopping and logistics strategies. What’s the difference between multichannel and omnichannel? Multichannel, on the other hand, deploys separate marketing, promotion and customer experiences over separate channels.

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Shopify vs BigCommerce vs Square Online (2023) – Which is Best for You?

Ecommerce Platforms

Each offers something regarding its features, pricing, templates, customer service, SEO tools, and more. Security You receive a free SSL certificate that attests to your website’s authenticity and encrypts your customer's data to keep it secure. Create a blog Provide segmented customer pricing.

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Best 20 Order Management Systems for eCommerce: Streamlining Your Operations

Algopix

It improves efficiency, reduces errors, enhances customer satisfaction, and allows businesses to scale seamlessly. Key Features of Order Management Systems An Order Management System (OMS) is a critical tool for eCommerce businesses looking to streamline their order processing and enhance customer experience.

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Best POS System for iPad Users in 2022

Ecommerce Platforms

A fantastic tool for modern retailers, Square POS combines inventory tracking with a variety of powerful features, like collaboration and team management tools. Perhaps the ultimate tool for companies looking to sell online, with the flexibility to sell offline too, Shopify has it all. Square POS Review. Go to the top.

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