2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution
Retail TouchPoints
JANUARY 24, 2024
B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.
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