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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

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What Is Klaviyo One?

Groove

In short, Klaviyo One is a Customer Data Platform (CDP) built on top of existing Klaviyo functionality. A CDP is an online tool that manages customer information in one central database. Although similar in many ways to a CDP, Klaviyo One is not a Customer Relationship Management (CRM) tool.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate. With the right mindset and armed with the right tools, however, brands can avoid becoming overwhelmed by the challenges — and instead take advantage of the eCommerce opportunity ahead of them.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate. With the right mindset and armed with the right tools, however, brands can avoid becoming overwhelmed by the challenges — and instead take advantage of the eCommerce opportunity ahead of them.

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The Best CRM Software (In-Depth Review)

Kissmetrics

To really streamline and automate your business processes, your CRM tool needs to play well with the tools you’re already using to run your business. Make a list of the tools you use and double-check to make sure your CRM integrates with them. Zapier) Analytics tools Calendar. Zapier) Analytics tools Calendar.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

This post originally appeared in Multichannel Merchant. . Now, you have the tools to understand which campaigns work on which channel, so you can truly optimize and continually improve your marketing. Centralize your marketing data. This data is all interesting, but what do you actually DO with it?