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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. This is the second such separation made by HBC in recent months. In fact, Saks may be ahead of the curve with its spinoffs.

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The Need for Delivery Speed Drives Holiday Hiring

Retail TouchPoints

Ecommerce execution will lean more heavily on store-based fulfillment. Holiday hires will help retailers leverage their store-based omnichannel fulfillment capacity through buy online, pick up in-store (BOPIS), curbside pickup, home delivery and ship-from-store services. Relieving Pressure On Stores.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Amazon is everywhere the customer is. Omnichannel is here to stay. Customers love the convenience, and brands benefit by always being where the customer is. If they needed a new shirt, they went to the department store. If they needed to replace a light bulb, they went to the hardware store.

eCommerce 139
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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. The push toward omnichannel retail isn’t going away either.

eCommerce 289
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Inside the Overlap Between Omnichannel and Personalized Experiences in Retail

Sailthru

As the world’s largest retailer and online retailer go head to head in a battle of Goliath and Goliath, one thing is clear: Omnichannel has become the white whale for retailers. Technology has created a complex customer journey. How can a brand master the omnichannel experience? Personalization and omnichannel.

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

Competitive edge : Having a retail store can sometimes give sellers a competitive advantage over other companies who only have an online presence. You can offer customers an omnichannel selling experience which appeals to both their desire to in-person interactions, and their quest for convenient shopping experiences.

eCommerce 104
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How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

Retail TouchPoints

But rather than being a disappointment to customers, the beauty brand turned the moment into an exciting event that delighted loyal fans and brought in new ones. Benefit launched an omnichannel campaign for the new range with the help of long-time partner Bloomreach to generate excitement around the new product line.

Events 299