article thumbnail

How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

Retail TouchPoints

In 1999, the company was acquired by Louis Vuitton Möet Hennessy , but perhaps its biggest brush with fame occurred in 1997 when Princess Diana made a surprise visit to the brand’s newly opened counter at the famed Harrod’s department store. Additional emails were sent to all Benefit customers on and after launch day.

Events 240
article thumbnail

How Traditional Retailers Use Digital Marketing to Stay Relevant

Optimizely

In order to survive the Retail Apocalypse, they needed to figure out web design, social media, and email marketing. In fact, they’ve managed to thrive thanks to savvy digital marketing and data harvesting, which has made them not only relevant but hard to ignore. Target’s Data-Driven Decision Making.

Marketing 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Jewelry, lodging, and department stores saw the biggest yearly sales growth compared to the other sectors measured in Mastercard’s SpendingPulse Report. But with pandemic restrictions subsiding and in-store shopping making a return, will consumers’ preference for digital continue? increase over 2019. Ecommerce was up 8.3%

eCommerce 197
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

month-over-month in April while department stores saw 68.2% 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Social media + COVID-19 trends. Ecommerce sales rose 11.1%

eCommerce 148
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. In-store sales were up nearly 43% over Black Friday 2020, with department stores up 86.4%. When it comes to large retailers and department stores, 58.2% increase over 2019.

eCommerce 148
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases.

eCommerce 158
article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Foursquare data shows discount stores and luxury retailers are maintaining their footholds with consumers, but ecommerce adds to the fierce competition for retailers within the mid-tier. Research also indicates that one type of retailer in particular has seen a major impact from the rise of ecommerce: Department stores.

eCommerce 417