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Will Department Stores Be History By 2030?

RTP blog

The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is the latest indicator that department stores — even the luxury ones — just aren’t moving the needle for shoppers. With that said, it’s obvious changes need to be made if these retailers want their remaining stores to matter.

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How to avoid scams while shopping via social media

365 Retail

Social media is an incredible phenomenon that has stimulated the development of most industries in the modern world. The world of shopping has been completely transformed by the internet, and more recently, by social media. Research the business!

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. That’s much more useful [data] than the first consumer. We also get end-to-end accountability in the supply chain.”

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Luxury Lessons: What High-End Brands Can Teach Store Designers

Retail TouchPoints

” Constantly Test and Iterate Design Concepts Retailers like Macy’s have made headlines for their moves to right-size their store fleet and invest in new, much smaller , store formats and experiences. “It It also is a way to bring in new customers that may feel intimidated to go into a big store. That’s free advertising.”

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The Future of Shopping: What to Expect in 2032

Retail TouchPoints

By 2032, digital will be the most important area of their business, and sectors that today have remained relatively untouched — motor vehicles and parts, convenience stores, furniture/home furnishing stores, building material, and more — will have reinvented their digital posture and orientation.

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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. The pandemic hit department stores hard and forced luxury consumers to buy online more than before. This could be a social media platform you want to pay particular attention to; it could be Google; it could even be a custom app.

Marketing 363
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Ecommerce Back-to-School Shopping: What to Expect 

ROI Revolution

Should social media be part of my ecommerce back-to-school shopping strategy? Last year, 35% of consumers said they planned to use social media sites to assist their back-to-school shopping to browse products, read or post reviews, find out about promotions, or receive coupons.