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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 261
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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Factor in inflation, world conflict and ongoing supply chain issues, and brands are spending more to drive revenue. Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. This is best accomplished by investing heavily in first-party data.

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A Guide to Omnichannel Commerce for International Expansion

ESW

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. Eva Ponce , the director of the MIT Omnichannel Distribution Strategies Lab at the MIT Center for Transportation & Logistics.

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Better customer experience means targeting people, not buyers

GetElastic

Then there’s the increasing development of IoT and wearables, which is helping with everything from reordering office supplies to creating cashier-less checkouts at Amazon Go stores. However, it’s not enough to offer multichannel engagement—the experiences you offer on these channels need to resonate with customers to be effective.

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

Retailers rely on a business model which leverages a supply chain filled with manufacturers, shipping and logistics experts, and other professional groups. Most retailers act as the final link in the chain that takes products from a creator to a customer. The expenses can be overwhelming for some small business owners to handle.

eCommerce 104
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New Look Chairman and former Sainsbury’s CEO, Mike Coupe, confirmed as keynote speaker at Retail Technology Show

365 Retail

The evolution driving Ecommerce Growth & Omnichannel. Theatre A, sponsored by Schnieder Electric, will play host to the Ecommerce Growth and Omnichannel track, which welcomes leaders from the Watch Shop, Marks & Spencer, Tool Station, Oliver Bonas and Heal’s. Shining a spotlight on Supply Chain & Delivery.

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How To Effectively Use Omnichannel Order Management

Kibo

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. What Is Omnichannel Order Management?