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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. We think this tool is empowering and really exciting, not only for the Guides, but also for the customers.”.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

B2B 263
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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Factor in inflation, world conflict and ongoing supply chain issues, and brands are spending more to drive revenue. This is best accomplished by investing heavily in first-party data. In all likelihood, brands will have to invest in technology or identify a partner to unite and activate their first-party data.

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Petco and Nationwide Partner to Add Data to Pet Healthcare Offerings

Retail TouchPoints

. “Receiving the medical support pets need throughout their lives is critical for both pets and their families,” said Jenny Wolski, SVP of Omnichannel Customer Experience at Petco in a statement. ” Pet healthcare has been a focal point of Petco’s growth strategy.

Supplies 273
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How to Win in the Real-Time Holiday Retail Era

Retail TouchPoints

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Recent data shows that people plan to buy more gifts and spend more money than they did in 2020. Holiday shopping season is upon us.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.