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Greeceā€™s largest online marketplace, Skroutz, eyes new European expansion, and will enhance personalisation with a new partnership with MoEngage

365 Retail

Following its rapid growth, it has partnered with MoEngage , the leading insights-led customer engagement platform, growing customer conversions by +350% since implementation. From onboarding to retention, customer journey marketing depended heavily on design, Business Intelligence (BI) and engineering teams.

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Should You Invest in a CDP or a Personalization & Testing Engine?

Kibo

A successful personalization approach is critical to remain competitive in a fragmented, multichannel retail environment. When Personalization is achieved at scale, meaning a business provides personal interactions with all or most of their customers, it can deliver a 1-2% lift or higher for retailers. What is a customer data platform?

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Multi-Channel Retailing: The Ultimate Guide to Engaging Customers On- and Offline

Korona

Multi-channel retailing refers to implementing multiple sales channels, such as brick-and-mortar stores, online marketplaces, mobile apps, and catalogs, to create a seamless customer shopping experience. Shoppers can now browse products in a catalog and shop in-store – or vice versa.

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Best 20 Product Information Management Systems for eCommerce in 2023

Algopix

Product Information Management (PIM) refers to the process of collecting, managing, and distributing product data in a centralized and structured manner. Multichannel and Omnichannel Selling PIM enables seamless integration with multiple sales channels, such as marketplaces, social media platforms, and online stores.

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Product advertising: Benefits, types, examples, and strategies

Omnisend

Search engine marketing (SEM) SEM refers to running product-specific ads like Google Ads. They can help you reach new customers who are browsing the internet for specific product features and benefits. Mobile advertising This refers to product ads appearing on mobile devices like smartphones and tablets.

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What is Omnichannel Marketing and How to Implement it for Your Ecommerce Store?

Smile.io

Omnisend Omnichannel marketing means that if your customer stumbles across your Instagram page or sees you at a pop-up market, they receive the same marketing message. Omnichannel marketing vs. multichannel marketing? Some other marketing jargon you may be familiar with is multichannel marketing.

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Our Top 3 Takeaways from Gartnerā€™s Magic Quadrant Report

Sailthru

Any marketing leader planning to re-evaluate their multichannel campaign technologies in the next year should be referring to Gartnerā€™s 2018 Magic Quadrant for Multichannel Marketing Hubs. Customer Profile Management. Customer profile management and customer data management are not new needs.