Trends Analysis: Building a Loyal Customer Base With Paid Memberships
ESW
OCTOBER 21, 2019
Despite offering a fraction of the SKUs of Amazon, Costco’s Gold and Executive memberships have the same effect that Amazon’s Prime does; customers already paid for the privilege of walking in the front door, so they are going to make sure they get their money’s worth. It’s a big club, too. More than half of U.S.
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