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UK retailers look to post-purchase tracking solutions to increase repeat purchases and customer loyalty, Scurri data shows

365 Retail

Clearly, customers expect retailers and brands to be in control of the full delivery experience, including delivery updates, and this presents an excellent opportunity to continue to engage the customer.” It’s well-known tracking emails can achieve a far higher open rates than those of typical marketing emails.

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25 B2B ecommerce experts to follow

GetElastic

This post was originally published on September 25, 2019 and has been updated for accuracy and relevancy in the market. He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation.

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Half of personalised content is “boring” and “unhelpful” according to UK consumers

365 Retail

That’s according to new research from Optimizely , the leading digital experience platform (DXP) provider, which reveals that while personalisation holds great potential for enhancing customer loyalty, the reliance on assumptions and outdated technology remain major obstacles.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Below are some of the major customer-driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers.

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30 B2B ecommerce experts to follow

GetElastic

He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation. Matt Clark, Global Head & VP, Ecommerce and Digital Marketing, Premier Farnell/Avnet. Twitter LinkedIn. Twitter LinkedIn.

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The Impact of AI on Retail in 2024 

365 Retail

Rewards at the ready for returning customers In 2024, customer loyalty will continue to be emphasised as a key driver of growth, as acquiring new customers becomes increasingly expensive. Generative AI also has huge potential to transform the customer service experience, and in turn drive customer loyalty.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

You’ve probably noticed that there are dozens of SaaS products on the market claiming to ease your transition into ecommerce. Marketing your store. Best of all: You’ll learn how to do most of this without relying heavily on SaaS tools and marketing agencies. Determine your primary customers. Optimizing your store.