Forrester eCommerce

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

Technology 195

Technology B2C Consumer Marketing 195

Retail TouchPoints

JUNE 7, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here. This is no longer science fiction.

Technology 277

Technology Retail Customer Experience Presentation 277

Groove

AUGUST 4, 2017

Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series.

Customer Loyalty 186

Customer Loyalty Technology Merchant Services Customer 186

Retail TouchPoints

JULY 1, 2021

Most traditional forms of marketing, and even social media marketing, are prohibited or severely limited. For example, California, Connecticut, and New Jersey — a recent entrant into the ‘fully legal’ category — all differ in their related advertising and marketing laws. Why does customer loyalty work?

Customer Loyalty 186

Customer Loyalty Customer X-cart Customer Retention 186

Optimizely

DECEMBER 21, 2017

I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Retail TouchPoints

APRIL 7, 2022

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 303

Marketing Customer Loyalty Customer Experience Supplies 303

RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 240

Small Business Retail Marketing Retail Social Media 240

Groove

AUGUST 4, 2017

Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series.

Customer Loyalty 300

Customer Loyalty Merchant Services eCommerce Customer 300

Omnisend

JUNE 14, 2021

Because of the way that NFTs work, they have numerous use cases for ecommerce stores, including anti-fraud, loss prevention, quality assurance, and even customer loyalty and rewards. How NFTs can impact customer reward and loyalty strategies. For marketers, this can open up a whole host of opportunities.

Customer Loyalty 164

Customer Loyalty Customer eCommerce Arts 164

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

lateshipment

MARCH 13, 2020

Every customer of yours is anxious about their parcels in transit. You can make use of technology to send automated email notifications for certain checkpoints in an order’s delivery lifecycle such as “your order has been shipped”, “your order is in-transit” etc. and provide customers a link, allowing them to track their order.

Customer Loyalty 242

Customer Loyalty Customer Shipping Costs Shipping 242

Retail TouchPoints

FEBRUARY 17, 2021

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. Invest in Technology Solutions.

Customer Data 247

Customer Data Marketing Customer POS 247

365 Retail

JUNE 19, 2023

Customer loyalty programmes are ‘vital’ for retailers to retain customers, with over half of the UK consciously buying less due to the cost-of-living crisis, according to a new report by Deployteq and the Data & Marketing Association (DMA).

Customer Loyalty 52

Customer Loyalty Customer Retail Recommendation 52

RetailMinded

DECEMBER 6, 2022

But it seems to be picking up speed recently, with many retailers now experimenting with new technologies like chatbots and AR. Here’s everything you need to know about how digital transformation is enhancing customer loyalty in the retail space: What is digital transformation? Internet of Things (IoT).

Customer Loyalty 59

Customer Loyalty Customer Retail Social Media 59

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . Hybrid (omnichannel) marketing is the future now. Stellar customer support = enhanced overall shopping experience.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

MAY 29, 2023

But with 73% of consumers saying that “a good experience is key in influencing their brand loyalties,” according to PwC , there has never been a better time for brands to relook at their processes, upgrade their antiquated technology and find a new solution that delivers a fair experience to sustain customer loyalty.

Customer Loyalty 276

Customer Loyalty Customer Experience Payment Services Social Media 276

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. Building more organic word-of-mouth marketing and referral business is a great way to grow your sales. Building customer loyalty requires a strong relationship based on trust.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. Building more organic word-of-mouth marketing and referral business is a great way to grow your sales. Building customer loyalty requires a strong relationship based on trust.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Take a moment to think about how you can truly be there for your customers during this time. Equally, retailers are faced with increased cost prices.

Customer Loyalty 71

Customer Loyalty Customer Retail Banking 71

Retail TouchPoints

APRIL 25, 2024

How can retailers capitalize on this shift and the emerging market opportunities? This opens up a significant opportunity for global retailers to position themselves as trailblazers in these markets. Loyalty program segments are typically defined by recent spending and/or points earned.

Retail 245

Retail Customer Loyalty Technology Marketing 245

Kissmetrics

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. How Does Natural Language Generation Affect Digital Marketing?

Marketing 362

Marketing SEO eCommerce Telecommunications 362

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. It’s becoming a media strategy conversation,” Redniss noted.

Marketing 278

Marketing Consumer Information Customer Retention 278

Forrester eCommerce

OCTOBER 25, 2022

In the face of economic slowdown, Forrester predicts a winter season for metaverse and NFTs that will chill the market. However, there will be bright spots for these emerging technologies. Learn more.

Marketing 195

Marketing Technology Customer Loyalty B2C 195

Digital Doughnut

JUNE 1, 2023

Restaurants can leverage technology to enhance the customer experience and increase satisfaction. With the help of mobile ordering, online reservations, personalized marketing, and self-ordering kiosks, restaurants can reduce wait times, increase order accuracy, and boost customer loyalty.

Technology 59

Technology Customer Customer Loyalty Customer Experience 59

Omnisend

JUNE 28, 2021

Improved loyalty and overall sales. In fact, clothing brand Black Halo used automated emails that incorporated personalization as part of their marketing strategy. How will you use technology and insights to create this personalization? Cross-sell and upsell products across your site and marketing interactions.

Customer Loyalty 151

Customer Loyalty eCommerce Customer Recommendation 151

Retail TouchPoints

APRIL 14, 2021

Christian Selchau-Hansen, CEO and Co-Founder at Formation.ai, works with leading retailers and large brands like United Airlines and Starbucks by implementing individualized and automated customer loyalty offers. . RTP: How have consumers’ expectations of offers and rewards changed from pre-pandemic to now?

Customer Loyalty 151

Customer Loyalty Customer Channel Consumer 151

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This reduces waste, optimizes stock levels, and maximizes revenue.

Marketing 95

Marketing Retail Customer Loyalty Games 95

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 349

Customer Loyalty Operations Improvements Customer Experience 349

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 251

B2B eCommerce BigCommerce Omnichannel 251

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Although marketers have known this has been coming for quite a while now, what’s changed is that it’s officially started.

Small Business Retail 267

Small Business Retail Recommendation Consumer Customer Data 267

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Forrester eCommerce

APRIL 9, 2019

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live.

Technology 316

Technology Customer Loyalty B2C Marketing 316

Digital Doughnut

SEPTEMBER 29, 2023

Explore the essential customer service marketing trends that can transform your strategy and boost customer loyalty. Create an impactful customer experience.

Customer 96

Customer Marketing Customer Loyalty Customer Experience 96

Optimizely

JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Retail TouchPoints

JUNE 2, 2022

Wine-as-a-Service (WaaS) ecommerce platform DRINKS has acquired Electriq Marketing , a Shopify-focused digital retention and growth agency. The acquisition was made to help DRINKS provide all the technology and expertise necessary to help retailers start, run and grow in the ecommerce alcohol category.

Shopify 262

Shopify Customer Loyalty eCommerce Platforms Customer Experience 262

Retail TouchPoints

DECEMBER 15, 2022

million rewards loyalty members via more than 1 billion marketing messages in 2022. As part of an overhaul of its online offerings, Casey’s aligned its digital tools to build a new ecommerce presence, launched mobile apps, introduced a loyalty program and forged partnerships with third-party delivery companies.

Arts 285

Arts Mobile Customer Loyalty Customer Data 285