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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Read the ebook.

B2B 146
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The Case for Extreme Personalization

GetElastic

What’s bad for customers is bad internally too. The silos mean that sales, billing and fulfillment staff can’t readily access a clear, unified picture of each individual customer. Many of these use-case scenarios come from our experience working with customers to help them in their quest for extreme personalization.

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How to Recession-Proof Your Online Retail Business Without Raising Prices

Korona

It is much more cost-effective to focus on retention and lifetime value than to try to get new customers to make a purchase. It is five times more expensive to attract a new customer than to retain an existing one. However, by increasing customer retention by 5% , profits can increase by 25-95%.

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4 of the Best Examples of Customer Analytics Software

Omnisend

In this article, we’re going to look at some of the best customer analytics software, learn exactly how it works, and find out how you can use your customer data to implement things like omnichannel marketing and highly personalized automated messaging. How can you use customer analytics to nail your omnichannel strategy?

Customer 134
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5 Tips for Improving Your Omnichannel Customer Experience

Kibo

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

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The Rewards Program Checklist: Holiday Edition

Smile.io

One of the most important aspects of your holiday marketing plan is your customer retention strategy. When the tree is taken down and the decorations are tucked away, do you know if the customers you acquired during the holiday season will come back? Start Calculating Loyalty and Retention Metrics. Download Ebook.

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The Ultimate Guide to Mobile Commerce for Better Sales

Omnisend

For example, when customers get into your mobile application or your integrated social media shop, you get a chance to interact via hyper-personalized tools like push notifications, chatbots, SMS, or email—an opportunity for future customer engagement, leading to brand loyalty due to the multiple touchpoints. Instant transaction.

Mobile 78