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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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7 Growth Strategies for Ecommerce Marketers of All Expertises

Smile.io

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. But growing a business and engaging with new customers is always easier said than done. Don’t worry, every marketer has been there. You can keep that urgency on and off your website in a few ways.

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Customer Acquisition vs Retention

Groove

Creating valuable content as part of your inbound marketing strategy is one of the best ways to acquire new customers. Determine the buying behaviors of your target audience, and cater your content to meet their needs. What Is Customer Retention? There aren’t many cons to retaining existing customers.

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned.

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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

Now, however, with disposable incomes squeezed and purchases becoming more considered than ever before, it’s important for larger brands to learn from the agility and mindset of microbrands to improve customer retention and success in an increasingly competitive retail landscape.

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How To Improve Customer Experience: 5 Tips

Groove

Take advantage of this opportunity to save big and earn more by nurturing and rewarding your current customers. If you were to ask us how to improve the customer experience, we'd say that rewarding loyal customers is one of the most important things brands can do. Conclusion.

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The Impact of Live Commerce on Shopping

Smile.io

Live commerce and its growing popularity The growth of ecommerce meant that conditions were perfect for live commerce, which combines live video with the ability to buy the products you are viewing instantly. Unsurprisingly, China is a big player, with an ecommerce market worth $885.94 billion in 2023.