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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

To maximize both sales and profitability this holiday season, both retailers and brands will need to focus on customer retention and loyalty: “A lot of switching happened over the past few years, and now consumers are looking for value and quality,” said Garf.

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How Gamification Marketing Can Increase Your Ecommerce Sales

Omnisend

People look for gaming pleasure for years–it taps into our competitive human nature. Gamification takes the essence of what makes games so alluring and integrates it into unexpected, non-game, online, and offline experiences. Gamification increases customer engagement and sales. Reading Time: 6 minutes. Get My Copy.

Marketing 179
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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

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The chatbot impact on ecommerce

GetElastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. Feedback through analytics is an ecommerce game changer in live chat support systems.

Live Chat 114
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6 Tips to Prepare Your Dropshipping Business for the Holiday Season Surge

lateshipment

This shows how holiday season purchases still hold immense value despite the pandemic and can be a game-changer for your dropshipping store. Review your policies. To avoid the hassle, clearly state store policies telling users how to proceed with refunds and returns during sales.

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9 Easy Holiday Marketing Ideas And Examples For Retailers

Korona

Improve your return and refund policy. Offer customers free shipping as a seasonal promotion. When you have a strong referral marketing program, you enable your existing customers to attract new buyers to your brand. This significantly reduces the expense of acquiring new customers and increases customer retention.

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8 Proven Strategies to Improve eCommerce Post-Purchase Customer Journey in 2021

lateshipment

When you have consistently engaged with your customers through all these touchpoints, you can leverage them and set your customer towards their next purchase, an opportunity i.e Inform your customers about your refunds and returns policy early in the game to make sure they’re aware of what they’re buying into.